SIMON PONT
Simon Pont is a writer, commentator and brand-builder. He is currently chief strategy officer at Starcom MediaVest Group and an EACA Effies judge with experience working at Saatchi & Saatchi and Naked Communications.
Simon is also the author of 'The Better Mousetrap: Brand Invention in a Media Democracy' and 'Digital State: How the internet is changing everything'.
www.simonpont.com
LATEST ARTICLES
26 Mar 2014
Great brands are becoming cultural architects - and their advertising is becoming as much about the stuff you can't see as the stuff you can, says Starcom MediaVest Group's Simon Pont.
25 Feb 2014
Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG's Simon Pont. So is timeless brand thinking set for a welcome homecoming?
28 Jan 2014
The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG's Simon Pont. But it's more than just placing people centre stage - it's about giving consumers a genuine role to play.
19 Dec 2013
Trainspotting and Fight Club helped define consumerism in the 90s, but the rise of digital has changed the world in huge ways since - so how do we define ourselves in today? SMG's Simon Pont investigates.
21 Nov 2013
After attending a Google product demonstration, Simon Pont reckons he's now seen the future - and it's full of some serious technical wonder. But will we really start wearing Google Glass? And how smart will our smartphones get?
22 Oct 2013
Can advertising shrug off its outmoded garbs and 'go native'? Author Simon Pont looks at some of the best examples and argues that the future of content is looking very bright - so long as it can give people something they want.
18 Jul 2013
Published author Simon Pont recently launched his new book, 'Digital State: How the internet is changing everything', and exclusively shares his thoughts with Newsline on exactly why the digital state is so important to us all, and what it all means...
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